Who we are, what we do

We are a communications design studio specializing in mission-driven organizations. We create communications strategies that engage stakeholders, build community and expand support.

Okay, but what do we really do? Well, our work falls into three main categories. Sometimes our clients engage us to do all three, sometimes just one or two:

Planning

For many nonprofits, marketing and communications are an ad hoc affair. The job is often divided among several staff members or volunteers with little long-term thinking to guide them. The results are predictable: a confused audience and a frustrated staff.

At GMD, we develop marketing plans that ensure your organization speaks with one voice to the audiences that really matter. We help you define goals and strategies, assign tasks, and allocate resources in a way that will have a lasting impact without overtaxing staff.

Design

You can’t do the job if you don’t have the right tools. Whether it’s a website, an identity package, a print campaign or video, we develop communications solutions that are simple, elegant and easy to use.

Function is paramount. That’s why we always approach design projects with your objectives in mind. Our goal is to give your organization a distinct visual signature that conveys your identity, delivers your message and leaves a memorable impression on your audience.

Implementation

You drafted a plan and designed the tools. Now who’s going to do the day-to-day work? Effective communication requires a sustained and coordinated effort. Finding the time and resources can be difficult.

We can help. Whether you need an editorial director who can organize and polish submissions from a variety of contributors or a full-fledged communications coordinator who generates content, manages your online presence and works with the press, we have the skills you need, with off-the-shelf convenience.

Who’s in charge here, anyway?

John Gattuso, Gattuso Media DesignThis guy, John Gattuso.

John launched Gattuso Media Design in 2007 after more than 20 years in the book publishing business.

John and his team like to keep things simple. Home base is a small town on the Delaware River. You won’t find a ping-pong table in the office, or an espresso machine. What you will find are top-notch professionals dedicated to excellence in their fields—people like photographer and videographer Bob Krist, a  National Geographic veteran of more than 30 years, and award-winning video editor Paul Gattuso, who’s done everything from high-end corporate spots to episodic television and feature films. (He’s a pretty terrific big brother, too.)

Outside work, John is involved in a number of community organizations. He served for many years on the board of the Hunterdon Land Trust and on local open-space advisory committees. He is the editor of NJ Environment News, a news aggregation website and newsletter devoted to conservation issues in the Garden State. He is a moderator of a public discussion series at the D&R Greenway in Princeton, New Jersey. When time allows, he teaches college writing classes.

John holds a B.A. in English from Rutgers University and an M.A. in anthropology from Stanford University. He is the author or editor of numerous published works.

The goods

We work in a wide range of media—print, digital, video—and we are always exploring new methods and technologies to tell your story in compelling ways. Regardless of the medium, at the heart of everything we do is a commitment to craft—the elegant and effective use of language, images, and design.

For a detailed look at our work, browse the portfolio.

Web Design

Engage your community
We develop websites that serve as the hub of your group’s online presence, with social media integration, SEO features, analytics and online databases. Built on a CMS platform, they’re scalable and easy to operate.

Graphic Design

Get noticed, get results
Great design is about communication, not decoration. Our design process is guided by your objectives. We create graphics with a distinct visual signature that conveys identity, delivers key messages and leaves a lasting impression on your audience.

Video Production

Set your story in motion
Our video team travels light but delivers high-impact results—with National Geographic videographer Bob Krist, award-winning editor Paul Gattuso, an FAA-licensed drone pilot, and equipment to handle just about any need.

Communications Coordination

Think of us as your communications department
From press releases and newsletters to blogs, brochures and media relations, we provide day-to-day communication services with off-the-shelf convenience, for special projects or long-term assignments.

Brand Strategy

Speak with one voice to the audiences who really matter
A brand is more than a logo. It’s an organization’s character and culture, its public face. We help define your organization’s identity, reaffirm your mission, and position your brand effectively in relation to stakeholders, other organizations and the community at large.