Search Engine Journal recently posted this infographic listing Google’s 200 ranking factors. It’s extremely infomative and, if nothing else, will give you an idea of just how complex SEO can get. But don’t be dazzled by the details. For small organizations, content is still the key to smart SEO. Technical savvy will only take you so far. The essential ingredient in any successful SEO strategy is the frequent posting of useful, relevant, original content that your viewers actually look forward to receiving.