5 02, 2017

Bella Figura

2017-02-27T16:08:39-04:00February 5th, 2017|

There's a lesson for nonprofits in a lovely Italian expression. Invest in making a good impression, even if money is tight.

22 10, 2016

Know Thyself

2017-02-20T22:27:50-04:00October 22nd, 2016|

An ancient Greek maxim is good advice for organizations embarking on a marketing plan. Every communications initiative is an opportunity to affirm your mission.

3 07, 2013

Sneak Peek: Center for Movement

2017-02-19T15:50:19-04:00July 3rd, 2013|

Here's a sneak peek at the art and copy we're putting together for the Center for Movement's new website. CFM is a Pilates studio with three locations …

13 06, 2013

Rules of the Knife Fight … with Penguins

2017-02-19T15:52:54-04:00June 13th, 2013|

Brafton's infographic about Google's new Penguin algorithm caught our eye. Don't let the cute ninja penguins distract you from the main point: If you're serious about SEO, link-building gimmicks just don't cut it anymore. It's time to focus on content. Among Brafton's recommendations: Add high-quality, relevant content to your site – to which we add: [...]

10 06, 2013

Google’s Ranking Factors

2017-02-19T15:54:18-04:00June 10th, 2013|

The essential ingredient in any successful SEO strategy is the frequent posting of useful, relevant, original content that your viewers actually look forward to receiving.