Project Description

Hunterdon Art Museum

Web design

Like most busy organizations, the Hunterdon Art Museum needed a website to serve several functions:

• Raise awareness of the Museum as a regional cultural institution

• Promote seasonal exhibitions

• Allow visitors to browse hundreds of art classes and workshops

• Provide a convenient donation portal

• Serve as the hub of a communications program encompassing a blog, social media, e-mail marketing, and direct mail

The Museum describes itself as a “center for art, craft and design,” making it all the more important for the website to reflect a smart, contemporary design sensibility. As always, ease of use is paramount. Visitors have to be able to find what they need without really thinking about where to look. On the back end, most day-to-day administrative tasks are straightforward enough for the staff to handle after only a few hours of training